How to develop a successful coffee shop
Are you thinking of opening up your own coffee shop? Unsure of where to start? At Italian Aroma Coffee, we have put together a list of what you should be thinking about before you open the doors to your new customers!
A great coffee starts with a great coffee machine!
Not only should the machine you choose make consistent and flavoursome coffees but should also be something of a feature and showcasing your coffee knowledge.
We offer a range of coffee machines in our showroom but if you have something in particular in mind then let us know and we will try to source it for you. We also make sure that any of the machines rented from us are never old or in need of repair. This means that your customers will always receive the best cup of coffee!
Pick the right blend
All of our coffee is drum roasted by hand using traditional Italian methods that have been handed down through the generations. We use the world’s finest Arabica and Robusta beans which we roast daily in our Clydebank Roastery to ensure that your coffee arrives fresh!
We supply our own blended coffee but we also offer bespoke coffee products for our customers. All Italian Aroma coffee is ethically produced using Rainforest Alliance blends.
Training is crucial
There is no sense in the investment of a great machine to find out that the staff can’t work it. Italian Aroma offer ongoing barista training as standard in the view to develop skills and build sales.
Find out more about our barista training here.
It’s the little things that can make your coffee shop stand out!
- More than an ordinary cup of joe!
Coffee shops who offer more than coffee can not only increase their sales but also stand out from the crowd. These products could include tea, frappes, smoothies, hot chocolate, flavoured coffee syrups and speciality drinks. At Italian Aroma, we pride ourselves in supporting local, independent coffee shops and want to add value to all of our clients.
- Importance of branding
Brand values are crucial to developing your position in the market and also adding value to your coffee shop. We offer a range of branded items which include, wall posters, inside or outside illuminated signs, loyalty cards and table top menus. We also offer a beautiful range of branded crockery which is modern, stylish and practical – the perfect way to serve that cup of coffee to the customer.
This is all offered free of charge to all of our independent clients so that they can stand out on the high street!
If you want to know more then why not head to our website or drop us an email at email@example.com. Alternatively, give us a ring on 0141 951 4442.
We look forward to hearing from you and being part of your journey!